| 書目名稱 | Software Product Management | | 副標(biāo)題 | Finding the Right Ba | | 編輯 | Timo Wagenblatt | | 視頻video | http://file.papertrans.cn/871/870977/870977.mp4 | | 概述 | Introduces a novel and proven approach to holistic software product management.Describes how to leverage and adapt the framework for your day-to-day business activities for your product and context.In | | 叢書名稱 | Management for Professionals | | 圖書封面 |  | | 描述 | .This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You’ll learn how to plan, coordinate and execute all activities required for software product success. ?It enables you to find the right balance for delivering customer value and long-term product success..The book offers a comprehensive introduction for beginners as well as proven practices and a novel, holistic approach for experienced product managers. It provides much-needed clarity regarding the numerous tasks and responsibilities involved in the professional and successful management of software products. Readers can use this book as a reference book if they are interested in or have the urgent need to improve one of the following software product management dimensions: Product Viability, Product Development, Go-to-Market / Product Marketing, Software Demonstrations and Training, The Market / Your Customers, or Organizational Maturity..The book helps product people to maximize their impact and effectiveness. Whether you’re a seasoned practitioner | | 出版日期 | Book 2019 | | 關(guān)鍵詞 | Product management; Product mindset; Product leadership; Product manager; Product strategy; Product owner | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-19871-8 | | isbn_softcover | 978-3-030-19873-2 | | isbn_ebook | 978-3-030-19871-8Series ISSN 2192-8096 Series E-ISSN 2192-810X | | issn_series | 2192-8096 | | copyright | Springer Nature Switzerland AG 2019 |
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