Titlebook: Social Media for Scientific Institutions; How to Attract Young Daniel Hurrle,Julia Postatny Book 2015 Springer Fachmedien Wiesbaden 2015 Be

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https://doi.org/10.1007/978-3-658-08822-4Benchmark Analysis; Communication Sciences; Marketing; Monitoring; Online Survey

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Social Media Concept,After having acquired theoretical foundations in social media and the research landscape and gained further insights about the Academy and the target group, the social media concept developed on the basis of these insights is now presented to the reader.

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Daniel Hurrle,Julia PostatnyStudy in the field of economic sciences.Includes supplementary material:

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