Titlebook: Social Media Marketing; Emerging Concepts an Githa Heggde,G. Shainesh Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 Social

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The Influence of Trust and Ease of Use of Social Media Platforms on South Africa’s Generation Y Socif social media tools among Generation Y virtual community members influence information sharing with their peers. In addition, the study focuses on the mediating role of social media use intention in these peer-to-peer relationships. Sample data of 150 respondents were collected in South African uni

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Decoding Digital Consumer Feedback: Customer Intelligence Insights Through Unstructured Data Mining in-house tool had a built-in algorithm that captured real-time data from various social media. The finding from this exercise of customer review analysis was shared with the relevant teams. Some of the insights helped to validate the approach taken by the research team and also indicated what the f

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Sales Professionals’ Use of Social Media to Create and Deploy Social Capital in US and Indian Companluminating the pathways from social media to social capital will help increase the accountability of the marketing function. Third, an appreciation of the differences between social media use by salespeople in US and Indian organizations can provide managers with a finer-grained understanding of the

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H. V. Satyanarayana,T. M. Prasanna,G. Shaineshincentives, then shows different types of incentive. Subsequently, it explains two methods to induce individuals’ contributions: incentives and persuasion. Finally, the chapter argues how to construct the economy of incentives to increase organization efficiency.

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Anuragini Shirishincentives, then shows different types of incentive. Subsequently, it explains two methods to induce individuals’ contributions: incentives and persuasion. Finally, the chapter argues how to construct the economy of incentives to increase organization efficiency.