Titlebook: Social Media Audit; Measure for Impact Urs E. Gattiker Book 2013 The Author(s) 2013 Facebook.Google.Internet Marketing.KPI.Key Metrics.Key

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Cost Analysis: Identifying Direct and Indirect Social Media Costs,ain has been purchased. This chapter focuses on these issues and outlines in straightforward language how your company can get a better handle on costs incurred for such things as a Facebook page, Twitter account, or corporate blog.

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Scope and Focus of the Social Media Audit,ant exercise and start with our social media audit, we need to define the scope (e.g., how in-depth, and the focus must be agreed upon, such as Facebook, Twitter, and blog activities or something else. This chapter addresses these issues and provides some guidance.

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Development and Management of the Process,fectively. The checklists, templates, and questions will guide the reader through the pertinent issues. The process begins with focusing on strategy and staff resources, then moves on to compliance matters measuring and monitoring challenges. The chapter continues discussing how to evaluate what ski

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Continuous Improvement, a key role, requiring that we address the critical issues first. Moreover, relevancy means that the metrics, key performance indicators (KPIs), or key drivers used have to relate to things that matter (e.g., customer satisfaction, number of days between repeat sales orders, referrals). For most SME

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Conclusions,believed, the data deluge will continue to multiply grow by more than 40 times by 2020. This book discussed how this increasing amount of information can be used effectively when it comes to sCRM, social marketing, and customer engagement undertaken in any organization. Templates and checklists were

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Conclusions, provided to enable one to systematically assess the organization’s activities using social media. In the conclusions, we outline some additional issues that you may have to address to stay ahead of the competition.

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