Titlebook: Social Marketing in Action; Cases from Around th Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Bas Textbook 2019 Springer Nature Switzerla

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Social Marketing for the Reduction of Tax Evasion: The Case of Electronic Invoicing in Portugaln priority sectors and is creating a social norm of generating invoices with tax numbers, through tax deduction incentives and an invoice lottery. In the long term, tax evasion as a social norm should be re-evaluated in order to control social marketing effectiveness.

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Textbook 2019from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply

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The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Preventiontic collaborations between various groups of stakeholders could create an enabling environment for change that eventually benefits the individuals, communities, environment, and society at large. The Italian Food Bank has been recovering the food that would otherwise end up in landfills in order to