Titlebook: Scaling the Tail: Managing Profitable Growth in Emerging Markets; Seung Ho Park,Gerardo R. Ungson,Andrew Cosgrove Book 2015 Seung Ho Park,

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A Synthesis of Our Findingsultinational products and services in the same way. Specific pockets of demand develop quicker from their nascent states than others. Understanding the dynamics of scale for different market segments is the critical strategy.

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CLIFF

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一起平行

Problematiqued product, and when local competition was insignificant. In the current environment, affluent middle-class sectors in emerging markets are found to have different consumption patterns, tend to be more brand-conscious, but can also be less secure in their preferences. Local competitors have bolstered

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ostracize

The Diagnostic “P-E-C” Frameworkhe positioning of a firm for sustained growth; E or the exploration of relevant drivers for growth; and C or the co-alignment of management systems to appropriate growth strategies. Positioning involves decisions relating to achieving competitive advantages through cost leadership or differentiation

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verdict

Defining the Drivers of Profitable Growthng firms. Our objective was to define fine-grained, micro-level decisions, using the following drivers of performance in the survey: (1) channels of competitive advantage; (2) strategies for future revenue growth; and (3) strategies for cost reduction. Although most, if not all, firms indicated that

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