Titlebook: Role of Language and Corporate Communication in Greater China; From Academic to Pra Patrick P.K. Ng,Cindy S.B. Ngai Book 2015 Springer-Verl

OCTO

Becoming a Successful Corporate Communication Practitioner in International Business Consultancyreputation, driver of the company’s publicity and manager of the company’s image (Goodman MB, Hirsch PB, Corporate communication: strategic adaptation for global practice. Peter Lang, New York, 2010)..It is these leadership roles of corporate communicators that highlight their importance both intern

Cursory

Bilingual Practices in Corporate Communication Functions: Verbal Skills in Focus “glocalizing” workplace diglossia (or linguistic division of labor): while on the one hand, English is resilient and a required skill asset for local professionals to advance in the corporate business workplace (Evans S, Green C (2003) The use of English by Chinese professionals in post-1997 Hong K

Intrepid

Translation Strategies in Bilingual Corporate Communicationof adopting one language (i.e., English) as the sole medium in conducting CC in almost all companies in the USA, CC functions in Hong Kong increasingly use both English and Chinese, all of which are official languages in the territory, to present the same message to their stakeholders and audiences.

大猩猩

拖債

burnish

痛打

Pragmatist, Evangelist, or Sensualist? Emotional Branding on Sina Weiboed and examined. A combination of linguistic and multimodal analysis will be attempted to manifest the representational structures of “evangelist” and “sensualist.” Finally, this paper will conclude with a discussion of the particular Chinese characteristics as well as the universal psychological pr

Aromatic

GLOSS

Morsel