Titlebook: Rocket Ranch; The Nuts and Bolts o Jonathan H. Ward Book 2015 Springer International Publishing Switzerland 2015 Apollo Background.Apollo/S

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Jonathan H. Wardhas provided considerable insights for marketing science and business practice concerning consumer decision making over the last two decades. However, tapping into customer’s black box of unconscious and automatic processes, so-called implicit processes, does not require the mandatory usage of advan

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