Titlebook: Rivalry in Sport; Understanding Fan Be Cody T. Havard Book 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to

Endemic

Consumer Reactions to Rival Failure: Examining Glory Out of Reflected Failure,, and favorite team behavior intentions. A sample of 555 sport fans provides responses regarding their team identification, the perceptions of rival teams, their likelihood to experience GORFing, and behavioral intentions toward the favorite team when their rival loses to a third, neutral team. Stru

Perineum

The Future of Rivalry Research and Promotion: A Call to Action,havior and violence. In particular, the chapter acts as a call to action for academics to further our collective understanding of rivalry to help explain the human condition. Further, discussion also focuses on potential ideas and practices that can help practitioners promote rivalry in a responsibl

relieve

美麗的寫

Abrupt

獎牌

Consumer Reactions to Rival Failure: Examining Glory Out of Reflected Failure,ioral intentions following a rival team’s loss to a comparable team, and mediated the relationship between rival perceptions and behavioral intentions. Contributions and implications for researchers and practitioners are discussed, and avenues for future study are introduced.

行為

我不死扛

The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

使腐爛

Cody T. HavardProposes how to research rivalry in and outside of sport settings.Contributes to the sport consumer behavior literature through examining how to promote rivalry to increase fan engagement while reduci

退潮