| 書目名稱 | Rivalry and Group Behavior Among Consumers and Brands | | 副標題 | Comparisons In and O | | 編輯 | Cody T. Havard | | 視頻video | http://file.papertrans.cn/831/830857/830857.mp4 | | 概述 | Compares and identifies a hierarchy of deviance toward relevant out-groups.Focuses on relationships in which there are clear group differences.Studies in marketing, psychology, political science, and | | 圖書封面 |  | | 描述 | .This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups.?..Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings.??..Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of individual and group behavior.. | | 出版日期 | Book 2021 | | 關(guān)鍵詞 | group member behavior; consumer behavior; entertainment; marketing and promotion; group member negativit | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-85245-0 | | isbn_ebook | 978-3-030-85245-0 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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