Titlebook: Revision in der Datenverarbeitung; James Hannan,Anne-Kathrein Rosenkranz,Gerhard Siel Book 1990 Springer Fachmedien Wiesbaden 1990 Compute

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airborne

James Hannanen marketing as a corporate strategy, businesses can achieve their organisational goals while also driving the sustainable development of host countries. However, given the unique socio-economic and political challenges of less-developed economies, businesses may encounter the risk of enabling unsus

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Microaneurysm

James Hannanen marketing as a corporate strategy, businesses can achieve their organisational goals while also driving the sustainable development of host countries. However, given the unique socio-economic and political challenges of less-developed economies, businesses may encounter the risk of enabling unsus

Camouflage

James Hannanature-based conceptual chapter, greenwashing practices carried out by transnational corporations are analysed from a critical perspective within the scope of the corporate social responsibility (CSR) concept. The emergence of greenwashing is based on environmental conditions like climate change and

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evaculate

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Indict

James Hannaner’s pioneering conceptualisation of brand equity. Adopting a communication perspective, this chapter examines the contributions of green brand awareness, green brand associations, perceived green brand quality and green brand loyalty to green brand equity, using Ghana as a reference country. Second

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