Titlebook: Rethinking Luxury Fashion; The Role of Cultural Thoma? Serdari Book 2020 The Editor(s) (if applicable) and The Author(s), under exclusive l

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A New Method for the Classification of Luxury Fashion Brandsion that each one brings forth, the ASCEND framework is introduced. After clarifying its various elements, three different examples of fashion brands are discussed in relation to the framework. This elucidates each brand’s competitive advantage. An additional benefit of using the ASCEND framework is

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The Producers of “Newness” in Luxury Fashion creative directors, fashion collectives, and collaborations are the agents that describe how the field of fashion has evolved over the years. These groups of creatives give us an indication of where fashion is heading in the future. Post-2020, newness in fashion will stem from the work of creatives

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What Do We Really Consume Through Luxury Fashion?ntellectual analysis that can be particularly elaborate and complex. It is through this juxtaposition with its context that the fashion piece becomes meaningful. Understanding consumers’ connection with objects through the lens of allied disciplines augments our perception of why certain objects see

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How Do We Consume Luxury Fashion? a new academic field that has been growing in the last fifteen years. The framework consists of nodes that describe the forces that shape a consumer’s purchasing process. It is a complex, non-linear, synchronous, and asynchronous description of all the external factors that contribute to the sense

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A Close Look at Cultural Intelligence a concept directly linked with the concept of creativity. Both are multidimensional concepts and point us to a strong relation between elaborate processing of information that explains the importance of existing material culture in the generation of new creative ideas, especially as they relate to

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Cultural Hyperobjects. Through the details, the reader grasps the nuances of the creative process, itself a state during which creatives may be able to capitalize on the various stages of analysis of the material culture around them. While for most designers this happens on an intuitive level, a methodical practice of t

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