Titlebook: Retail Power Plays; From Trading to Bran Andrew Wileman,Michael Jary Book 1997 Palgrave Macmillan, a division of Macmillan Publishers Limit

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Category Killers economics. However, as category killer markets mature and look-alike sheds face each other across the same retail parks, brand differentiation and brand-building will become a top management priority.

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Investing in the Brand-Customer Relationshipnd-customer relationship. Mass marketing, as with producer brands, can and is used to communicate and position the brand with consumers; but retailers have a greater capacity than producers to use an even more powerful tool, namely the building of direct customer relationships.

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ng look in the twenty-first century?This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and ‘own label‘ brands have leap-frogged traditional

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Introduction: From Trading to Brand Leadership level. They need to be able to deal with their suppliers to get the keenest prices, the best quality product, the most responsive and lowest cost supply chain. They need to be able to react quickly to changes in consumer demand, to competitive activity, to special supplier deals, to changes in supp

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Category Killers economics. However, as category killer markets mature and look-alike sheds face each other across the same retail parks, brand differentiation and brand-building will become a top management priority.