| 書(shū)目名稱(chēng) | Retail Marketing Management |
| 編輯 | David Walters,David White |
| 視頻video | http://file.papertrans.cn/829/828940/828940.mp4 |
| 圖書(shū)封面 |  |
| 描述 | Introducing a concept of retail marketing which differs from the traditional manufacturers‘ view, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. ‘... in the light of the importance of the retailing sector, David Walters and David White are to be commended on producing a text that lucidly describes the way retailers can adapt the marketing mix to their advantage.‘ Journal of the Market Research Society |
| 出版日期 | Textbook 1987Latest edition |
| 關(guān)鍵詞 | Advertising; management; market research; market segmentation; marketing; marketing management; planning; p |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-349-10666-0 |
| copyright | Macmillan Publishers Limited 1987 |
|Archiver|手機(jī)版|小黑屋|
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