Titlebook: Retail Isn‘t Dead; Innovative Strategie Matthias Spanke Book 2020 The Editor(s) (if applicable) and The Author(s), under exclusive licence

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Artificial Intelligenceplace? Artificial intelligence is a branch of computer science. It simulates human intelligence by solving problems, receiving and issuing commands, and automating tasks for people. It is based on algorithms that are capable of learning from experiences. This actually sounds quite intelligent. The b

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RFID: Radio Frequency Identificationdustry with so-called radio frequency identification. With RFID, radio waves are used to collect data from small chips called tags. In practice, this means that a reading device is used that interprets and transmits radio signals. If a tag is nearby, it receives the signal and sends a message back t

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Social Networks’t posted on social media hasn’t been experienced. As exaggerated as it may be, it has a kernel of truth to it. Facebook alone has over two billion users worldwide, two-thirds of which use the platform on a daily basis. This network, along with others, thus becomes the key component of the brand str

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In-Store Appsses, or don’t have an app. In brick-and-mortar retail, digital applications have limited use. However, there are countless possibilities and opportunities for everything these individually programmed software applications on your customers’ smartphones can offer you, and especially your consumers. O

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