| 書(shū)目名稱 | Responsible Consumption and Sustainability |
| 副標(biāo)題 | Case Studies from Co |
| 編輯 | Enrique Carlos Bianchi,Jose Luis Vazquez Burguete, |
| 視頻video | http://file.papertrans.cn/829/828737/828737.mp4 |
| 概述 | Presents latest global case studies which can be used in the classroom.Highlights actions carried out by companies to minimize the social and environmental damages.Constructs a unified perspective by |
| 叢書(shū)名稱 | Springer Business Cases |
| 圖書(shū)封面 |  |
| 描述 | .This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.?. |
| 出版日期 | Book 2023 |
| 關(guān)鍵詞 | Case studies; Marketing; Responsible consumers; SDGs; Social Marketing; Sustainability; Sustainable Develo |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-30742-3 |
| isbn_softcover | 978-3-031-30744-7 |
| isbn_ebook | 978-3-031-30742-3Series ISSN 2662-5431 Series E-ISSN 2662-544X |
| issn_series | 2662-5431 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
|Archiver|手機(jī)版|小黑屋|
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