Titlebook: Research for Marketing; Michael J. Baker Textbook 1991Latest edition Michael J. Baker 1991 design.market research.marketing

提名的名單

慷慨援助

Spirometry

靈敏

Developing a research design,hich the primary research is to be carried out either as the basis for undertaking the work oneself, or as the basis for briefing an agent, or for assessing proposals if no guidance is given to prospective agents as to a preferred approach.

Canyon

,‘Look before you leap’,vailed for the better part of this century. In response to this call for a radical change in business attitudes and practices ‘marketing’ has emerged as both a philosophy of business and a business discipline best suited to survival and success as we move into the twenty-first century.

CHECK

chuckle

What do we need to know?,sing if it exactly satisfied the requirements of another decision-maker with a newly identified problem. This being so it is likely that a ‘gap’ will exist between what is known and what the problem-solver believes he or she needs to know to come to a decision.

exhilaration

Grievance

infarct