Titlebook: Remote Service Technology Perception and its Impact on Customer-Provider Relationships; An Empirical Explora Stefanie Paluch Book 2012 Gabl

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Research Design,is still considerable need for research from a marketing point of view. One of the main focuses of this paper is therefore the explanation and description of this phenomenon in order to achieve a deeper understanding of it. A qualitative, explorative research design which focuses on a detailed chara

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Book 2012ased on the empirical data, she generates managerial implications for remote service providers on how to increase the technology adoption and reinforce the relationships with their customers in high-technology environments.

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