| 書目名稱 | Reassessing the Relationship between Marketing and Public Relations |
| 副標(biāo)題 | New Perspectives fro |
| 編輯 | Lisa Dühring |
| 視頻video | http://file.papertrans.cn/823/822523/822523.mp4 |
| 概述 | Study about the relationship between public relations and marketing research.Includes supplementary material: .Includes supplementary material: |
| 圖書封面 |  |
| 描述 | Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the?twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields. |
| 出版日期 | Book 2017 |
| 關(guān)鍵詞 | Marketing; Public Relations; PR History; Geschichte-PR; PR-Theorie; Theory of PR; Marketing-Geschichte; His |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-18034-8 |
| isbn_softcover | 978-3-658-18033-1 |
| isbn_ebook | 978-3-658-18034-8 |
| copyright | Springer Fachmedien Wiesbaden GmbH 2017 |