| 書(shū)目名稱 | Realizing Business Model Innovation |
| 副標(biāo)題 | A Strategic Approach |
| 編輯 | Martin Trapp |
| 視頻video | http://file.papertrans.cn/823/822408/822408.mp4 |
| 概述 | Study in the field of economic science.Includes supplementary material: |
| 圖書(shū)封面 |  |
| 描述 | Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach. |
| 出版日期 | Book 2014 |
| 關(guān)鍵詞 | business model innovation; business unit manager; established firms; multi-business firms |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-05094-8 |
| isbn_softcover | 978-3-658-05093-1 |
| isbn_ebook | 978-3-658-05094-8 |
| copyright | Springer Fachmedien Wiesbaden 2014 |
|Archiver|手機(jī)版|小黑屋|
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