Titlebook: Readings In Popular Culture; Trivial Pursuits? Gary Day Book 1990 Palgrave Macmillan, a division of Macmillan Publishers Limited 1990 cultu

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Is the Micro Macho? A Critique of the Fictions of Advertising,t over the centuries. Their machinations with machinery have led them to construct an alter ego of male proportions, manifesting itself in the persona of the computer. ‘For men only.’ Including their hard disk potential, the invitations offered by the computer appear as macho and exclusive to men as

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A Second Byte of the Apple,or increases in productivity — I want to propose a different way of considering it, that is, in terms of the way that people interact with computers, and to suggest that there are several aspects of this interaction that are analogous to aspects of religion. The physical aspects of computers and the

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