Titlebook: Raising the Corporate Umbrella; Corporate Communicat Philip J. Kitchen,Don E. Schultz Book 2001 Palgrave Macmillan, a division of Macmillan

Detonate

Marketing public relations: where the twain shall meet,e famous and the agency produced the “Think Different” campaign that identified the company with the great thinkers of the century. But what made Apple’s comeback complete was its triumphant return to the consumer market.

調(diào)整校對

GRIN

mucous-membrane

Lamina

Responsive and responsible communication practices: a pluralist perspective,ciated with environmental concern and social justice? Could integrated communication be the answer? If one were to ask founder Anita Roddick about The Body Shop’s efforts to craft and use integrated communication, she would likely counter with a query about the meaning of the question.Yet, The Body

細(xì)節(jié)

Robust

Bravura

Global issues in branding, communication and corporate structure,m Tom Long, the newly appointed head of operations for Britain and Ireland. Long had spent most of his decade-long career in the Atlanta head-quarters in market research and as global director for strategic marketing. Long stated:

音的強弱

呼吸

Crisis communication management: protecting and enhancing corporate reputation and identity,roblems are based on composites of real events from a variety of companies around the world.We have chosen to use a hypothetical model so that it can be applied to a wider array of problems and circumstances to create more interesting and complex issues companies in trouble can experience. This case