Titlebook: Railway Photographic Advertising in Britain, 1900-1939; Alexander Medcalf Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 m

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Book 2018the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture..

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Introduction,xplores why this is so, what is currently known about railway advertising, what is lacking and why the subject is of interest to those beyond transport and business historians. The chapter introduces the reader to the intriguing world of the railway advertising department, announcing key characters,

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,Railway Advertising: Theory and Practice 1900–1939,lar on the Great Western Railway, it argues that a promotional culture developed in three stages. Stage 1, 1900–1914, outlines how a nineteenth-century ‘take-it-or-leave-it’ attitude to customer service was replaced by the new debates about why and how customers should be approached. Stage 2, 1918–1

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Around Town,vertising. Yet for the GWR it was essential to induce as many people as possible into these areas, regardless of the popular perception. But this was not a straightforward picturing process; the company considered how to distil all that large cities had to offer into representational photographs. Th

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