Titlebook: R For Marketing Research and Analytics; Chris Chapman,Elea McDonnell‘Feit Book 2019Latest edition Springer Nature Switzerland AG 2019 R.St

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Association Rules for Market Basket Analysisare tracked over time in a customer relationship management (CRM) system, sequences of visits and actions on a Web site, and records of customer support calls. These records are very valuable to marketers and inform us about customers’ purchasing patterns, ways in which we might optimize pricing or

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Relationships Between Continuous Variableslationships such as “Customers who live closer to our store visit more often than those who live farther away,” or “Customers of our online shop buy as much in person at the retail shop as do customers who do not purchase online.”

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Book 2019Latest editionte introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking reader

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