| 書目名稱 | Quality Uncertainty and Perception |
| 副標(biāo)題 | Information Asymmetr |
| 編輯 | Lalit Wankhade,Balaji Dabade |
| 視頻video | http://file.papertrans.cn/781/780304/780304.mp4 |
| 概述 | First book to apply reliability engineering techniques on management issues of quality uncertainty and perception.Using modern system dynamics techniques in marketing science.Includes supplementary ma |
| 叢書名稱 | Contributions to Management Science |
| 圖書封面 |  |
| 描述 | It has been observed that the studies of quality are pursued in various disciplines like economics, quality management, and marketing science, and are seen isolated. The treatments imparted to these studies are also different and has the backdrop of discipline in which the work has been pursued. The nature of isolation is equally seen when quality uncertainty and perceived quality were pursued separately without showing any inkling that these can be complimentary. Economist and Nobel Laureate, Akerlof (1970), wrote a seminal piece “The market for lemons: quality uncertainty and market mechanism”, where he described quality uncertainty due to information asymmetry. It refers to the fact that a party in a transaction may have more information than the other. This is information asymmetry. If the seller has more information than the buyer about the product quality, he/she may sell it, as if it is a high-quality product. In reality, it could be a low-quality product. The buyer does not have the information regarding the quality of the offered product. The market condition that led to this transaction is quality uncertainty due to information asymmetry. |
| 出版日期 | Book 2010 |
| 關(guān)鍵詞 | Mapping; Marketing; Quality Uncertainty; Received Quality; Root Cause and Failure Analysis; System Dynami |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-7908-2195-6 |
| isbn_softcover | 978-3-7908-2822-1 |
| isbn_ebook | 978-3-7908-2195-6Series ISSN 1431-1941 Series E-ISSN 2197-716X |
| issn_series | 1431-1941 |
| copyright | Springer-Verlag Berlin Heidelberg 2010 |
|Archiver|手機(jī)版|小黑屋|
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