| 書目名稱 | Public Sector Marketing Communications, Volume II | | 副標(biāo)題 | Traditional and Digi | | 編輯 | Ogechi Adeola,Kojo Kakra Twum,Paul Katuse | | 視頻video | http://file.papertrans.cn/764/763811/763811.mp4 | | 概述 | Discusses the use of traditional and digital communication tools to support Africa’s citizen-oriented public sector.Highlights drivers of and challenges to social media adoption by Africa’s public sec | | 叢書名稱 | Palgrave Studies of Public Sector Management in Africa | | 圖書封面 |  | | 描述 | .Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms..Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africa’s | | 出版日期 | Book 2023 | | 關(guān)鍵詞 | advertising; communications; government communications; social media; emerging markets | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-17863-4 | | isbn_softcover | 978-3-031-17865-8 | | isbn_ebook | 978-3-031-17863-4Series ISSN 2730-6119 Series E-ISSN 2730-6127 | | issn_series | 2730-6119 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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書目名稱Public Sector Marketing Communications, Volume II影響因子(影響力)
書目名稱Public Sector Marketing Communications, Volume II影響因子(影響力)學(xué)科排名
書目名稱Public Sector Marketing Communications, Volume II網(wǎng)絡(luò)公開度
書目名稱Public Sector Marketing Communications, Volume II網(wǎng)絡(luò)公開度學(xué)科排名
書目名稱Public Sector Marketing Communications, Volume II被引頻次
書目名稱Public Sector Marketing Communications, Volume II被引頻次學(xué)科排名
書目名稱Public Sector Marketing Communications, Volume II年度引用
書目名稱Public Sector Marketing Communications, Volume II年度引用學(xué)科排名
書目名稱Public Sector Marketing Communications, Volume II讀者反饋
書目名稱Public Sector Marketing Communications, Volume II讀者反饋學(xué)科排名
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