| 書(shū)目名稱(chēng) | Public Relations and the Digital |
| 副標(biāo)題 | Professional Discour |
| 編輯 | Clea Bourne |
| 視頻video | http://file.papertrans.cn/764/763776/763776.mp4 |
| 概述 | Explores professional genres & texts, analysing what they reveal professionals’ use of discursive strategies.Puts people at the centre of discursive study of PR industry’s boundary work adjacent field |
| 叢書(shū)名稱(chēng) | Communicating in Professions and Organizations |
| 圖書(shū)封面 |  |
| 描述 | .This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders.?Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.. |
| 出版日期 | Book 2022 |
| 關(guān)鍵詞 | PR; professional identity; advertising; marketing; media; lifeworlds; professional genres; diversity campai |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-13956-7 |
| isbn_softcover | 978-3-031-13958-1 |
| isbn_ebook | 978-3-031-13956-7Series ISSN 2947-812X Series E-ISSN 2947-8138 |
| issn_series | 2947-812X |
| copyright | The Editor(s) (if applicable) and The Author(s) 2022 |
|Archiver|手機(jī)版|小黑屋|
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