| 書目名稱 | Product Innovation in the Global Fashion Industry |
| 編輯 | Byoungho Jin,Elena Cedrola |
| 視頻video | http://file.papertrans.cn/760/759145/759145.mp4 |
| 叢書名稱 | Palgrave Studies in Practice: Global Fashion Brand Management |
| 圖書封面 |  |
| 描述 | As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.?. |
| 出版日期 | Book 2018 |
| 關(guān)鍵詞 | Innovation; Product Development; Family Business; Consumer experience innovation; competitive advantage; |
| 版次 | 1 |
| doi | https://doi.org/10.1057/978-1-137-52349-5 |
| isbn_ebook | 978-1-137-52349-5Series ISSN 2523-3505 Series E-ISSN 2523-3513 |
| issn_series | 2523-3505 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
|Archiver|手機版|小黑屋|
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