| 書目名稱 | Proceedings of the 1998 Multicultural Marketing Conference |
| 編輯 | Jean-Charles Chebat,A. Ben Oumlil |
| 視頻video | http://file.papertrans.cn/758/757989/757989.mp4 |
| 概述 | Includes the full proceedings of the 1998 Multicultural Marketing Conference?.Includes contributions related to marketing strategy, marketing management and consumer behavior.Offers quality research a |
| 叢書名稱 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| 圖書封面 |  |
| 描述 | .?This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. ? .Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners |
| 出版日期 | Conference proceedings 2015 |
| 關(guān)鍵詞 | Academy of Marketing Science; Customer Behavior; Developments in Marketing Science; Marketing Research; |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-17383-2 |
| isbn_softcover | 978-3-319-36942-6 |
| isbn_ebook | 978-3-319-17383-2Series ISSN 2363-6165 Series E-ISSN 2363-6173 |
| issn_series | 2363-6165 |
| copyright | Academy of Marketing Science 2015 |
|Archiver|手機版|小黑屋|
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