| 書(shū)目名稱 | Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference |
| 編輯 | Robert L. King |
| 視頻video | http://file.papertrans.cn/758/757977/757977.mp4 |
| 概述 | Includes the full proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference.Offers research and insights in the field of marketing.Includes contributions related to marketing strate |
| 叢書(shū)名稱 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| 圖書(shū)封面 |  |
| 描述 | .This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.. |
| 出版日期 | Conference proceedings 2015 |
| 關(guān)鍵詞 | Academy of Marketing Science; Customer Behavior; Developments in Marketing Science; International Marke |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-17049-7 |
| isbn_softcover | 978-3-319-36920-4 |
| isbn_ebook | 978-3-319-17049-7Series ISSN 2363-6165 Series E-ISSN 2363-6173 |
| issn_series | 2363-6165 |
| copyright | Academy of Marketing Science 2015 |
|Archiver|手機(jī)版|小黑屋|
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