| 書目名稱 | Proceedings of the 1988 International Conference of Services Marketing |
| 編輯 | Edward G. Thomas,S.R. Rao |
| 視頻video | http://file.papertrans.cn/758/757974/757974.mp4 |
| 概述 | Includes the full proceedings of the 1988 International Conference on Service Marketing.Offers cutting edge research and insights in the field of marketing.Includes contributions related to marketing |
| 叢書名稱 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| 圖書封面 |  |
| 描述 | .This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and pr |
| 出版日期 | Conference proceedings 2015 |
| 關(guān)鍵詞 | Academy of Marketing Science; Customer Behavior; Developments in Marketing Science; Marketing Research; |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-17317-7 |
| isbn_softcover | 978-3-319-36945-7 |
| isbn_ebook | 978-3-319-17317-7Series ISSN 2363-6165 Series E-ISSN 2363-6173 |
| issn_series | 2363-6165 |
| copyright | Academy of Marketing Science 2015 |
|Archiver|手機版|小黑屋|
派博傳思國際
( 京公網(wǎng)安備110108008328)
GMT+8, 2025-10-17 01:55
發(fā)表于 2025-3-21 18:56:20
