| 書目名稱 | Principles of Marketology, Volume 2 | | 副標題 | Practice | | 編輯 | Hashem Aghazadeh | | 視頻video | http://file.papertrans.cn/756/755674/755674.mp4 | | 概述 | Introduces a new methodology for helping enterprises better understand and deal with their market and competition.Explains the hyperfunction of marketology as a driver of business performance manageme | | 圖書封面 |  | | 描述 | Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted. | | 出版日期 | Book 2017 | | 關鍵詞 | Innovation; Governance and strategy; Stakeholders; Information Technology; Enterprise Information System | | 版次 | 1 | | doi | https://doi.org/10.1057/978-1-137-54833-7 | | isbn_softcover | 978-1-349-72080-4 | | isbn_ebook | 978-1-137-54833-7 | | copyright | The Editor(s) (if applicable) and The Author(s) 2017 |
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書目名稱Principles of Marketology, Volume 2影響因子(影響力)
書目名稱Principles of Marketology, Volume 2影響因子(影響力)學科排名
書目名稱Principles of Marketology, Volume 2網(wǎng)絡公開度
書目名稱Principles of Marketology, Volume 2網(wǎng)絡公開度學科排名
書目名稱Principles of Marketology, Volume 2被引頻次
書目名稱Principles of Marketology, Volume 2被引頻次學科排名
書目名稱Principles of Marketology, Volume 2年度引用
書目名稱Principles of Marketology, Volume 2年度引用學科排名
書目名稱Principles of Marketology, Volume 2讀者反饋
書目名稱Principles of Marketology, Volume 2讀者反饋學科排名
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