| 書目名稱 | Pricing, Online Marketing Behavior, and Analytics | | 編輯 | Giampaolo Viglia | | 視頻video | http://file.papertrans.cn/756/755123/755123.mp4 | | 圖書封面 |  | | 描述 | Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way. | | 出版日期 | Book 2014 | | 關鍵詞 | Online marketing; reference price; revenue management; marketing analytics; consumer behavior; communicat | | 版次 | 1 | | doi | https://doi.org/10.1057/9781137413260 | | isbn_ebook | 978-1-137-41326-0 | | copyright | Giampaolo Viglia 2014 |
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