| 書目名稱 | Present-Day Corporate Communication | | 副標(biāo)題 | A Practice-Oriented, | | 編輯 | Rudolf Beger | | 視頻video | http://file.papertrans.cn/755/754868/754868.mp4 | | 概述 | Provides an all encompassing basis for professional Corporate.Supports the reader in becoming a respected corporate communication.Helpful for practitioners, executives and academics / students alike.E | | 圖書封面 |  | | 描述 | This book? ?serves? as? an? easy-to-read,? up-to--date practical guide on professional corporate communication. The key market? for? this? book? is the? Asia-Pacific region, mainly? because there is a gap in know-how in corporate? communication? among? many industry sectors. In addition, at present, one cannot find a lot of educational? literature? about? corporate communication in the market.? Therefore, this guidebook closes that? gap.? In? Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication? (Example:? TEPCO)? and? political? communication / government relations / lobbying). This is triggered not only by the recent high profile and? success? of? targeted? (political)? communication? in? the? USA,? but? also? by? the? notorious? export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing? importance? of? online? communication? and? digital/social media is an important reason why existing guidebooks on corporate communication have to be reassessed and modernized. This | | 出版日期 | Book 2018 | | 關(guān)鍵詞 | WRITING CORPORATE SOCIAL MEDIA PRESS RELEASES; SUCCESS CONTROL FOR CORPORATE COMMUNICATION; CONTINGENC | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-13-0402-6 | | isbn_softcover | 978-981-13-0401-9 | | isbn_ebook | 978-981-13-0402-6 | | copyright | Springer Nature Singapore Pte Ltd. 2018 |
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