| 書目名稱 | Practical Marketing Planning | | 編輯 | John Cooper,Peter Lane | | 視頻video | http://file.papertrans.cn/754/753137/753137.mp4 | | 圖書封面 |  | | 描述 | This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy-to-use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions. | | 出版日期 | Textbook 1997Latest edition | | 關(guān)鍵詞 | communication; marketing; pricing; Promotion | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-349-25551-1 | | copyright | John Cooper and Peter Lane 1997 |
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