Titlebook: Political Marketing in the 2021 Canadian Federal Election; Jamie Gillies,Vincent Raynauld,André Turcotte Book 2023 The Editor(s) (if appli

burgeon

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泄露

2946-2614 actice, theoretical analysis with leading-edge commentary by.This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emergi

Myocyte

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虛假

adumbrate

Political Branding in a Crisis and the Shifting Strategies of the Trudeau 2021 Campaign,sis. It explains how the 2021 Liberal-Trudeau brand was visibly impacted by the COVID-19 pandemic. It was focused on the present, safety and protection, and while it retained an environmental focus it downplayed the part of Justin Trudeau himself while highlighting the weaknesses of the opposition.

oracle

Clowns to the Left of Me, Jokers to the Right: Branding Challenges in the 2021 Conservative Party Campaign,mic headwinds of inflation and uncertainty, was an easy target. Coupled with Jagmeet Singh‘s personal popularity and the relative strength of the Bloc Quebecois, the Tory campaign had a real opportunity to leapfrog the Liberals and win the most seats. Erin O‘Toole tacked to the centre, even centre l

中和

Inelasticity

,Le Bloc Québécois: A Niche Party,ecret of his ambition to seek a majority. Governing with the opposition parties and forming coalitions on several issues was not an optimal option for the Liberal Party. The goal of the Bloc Québécois (BQ), a sovereigntist party representing Quebec’s interests in Ottawa, was to stop the ambition of