Titlebook: Political Marketing in the 2016 U.S. Presidential Election; Jamie Gillies Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 p

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口訣

The 2016 US Primaries: Parties and Candidates in a World of Big Data,ecific decision-making challenges for voters in primaries, and problems for candidates in being market oriented in a world of sequential elections. We ask whether voters forecast their own choices effectively, and, despite the strong feelings generated in primaries, our analysis shows that primaries may poorly predict general election performance.

JIBE

Trump and the Republican Brand Refresh, the visual in his marketing, (E) the legacy of the Obama campaigns on Trump will be briefly explored. Then, the piece will close with the extent to which the Trump brand refresh can or cannot refresh the GOP brand.

Atheroma

2946-2614 tice.Includes contributions covering the fields of communica.This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why t

誓言

Book 2018nd their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of polit

NOTCH

fatuity

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Introduction: The 2016 US Presidential Election,s utilized by the candidates and their parties in one of the most gripping elections in US history. The book will focus on why this election is so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing th

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