Titlebook: Political Marketing and the 2015 UK General Election; Darren G. Lilleker,Mark Pack Book 2016 The Editor(s) (if applicable) and The Author(

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Darren G. Lilleker,Mark Packips and clear, step-by-step instruction on the most common procedures in the ICU.The convenient and portable handbook focuses on ultrasound-guided techniques, including an introduction to ultrasound physics and principles, while individual chapters provide concise “how-to” text supplemented with num

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Introduction,s to the ballot box as possible to put their cross next to the name of the party or candidate. Studies of UK election strategies have shown parties have increasingly, but to differing extents, been informed about the design of a range of aspects of their product and communication by market intellige

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Election Strategies, Campaign Themes and Target Voters,bour Party and the Liberal Democrats, and the four challengers: the United Kingdom Independence Party (UKIP) from the right and the Green Party, Plaid Cymru and the Scottish National Party (SNP) from the left—in mainland Britain during the 2015 General Election. The first section focuses on the ., w

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Manifestos as an Extended Branding Campaign,em at clearly identifiable points along the political spectrum. This chapter focuses on the manifesto as a platform to project each party’s brand, as well as how that brand is communicated to the electorate through mini-campaigns and media events. Space does not allow a consideration of all policies

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Strategic Media Management,of the leader debates and interviews, the impartial television news and the partisan print media, and explores the role media played in shaping and translating the marketing strategies of the parties and their leaders into news items for public consumption. The data presented allows us to draw some

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Digital Political Marketing,n. Combining content analysis with expert interviews, the chapter notes all parties developed a digital campaign. However, comparing party usage, we find the Conservatives performed well in harvesting user data and developing targeted communication; in contrast, Labour performed poorly overall. Howe