Titlebook: Political Marketing and Management in the 2020 New Zealand General Election; Edward Elder,Jennifer Lees-Marshment Book 2021 The Editor(s)

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Targeted Communication by Minor and Major Parties, New Zealand in their efforts to target younger voters as well as how effectively National and Labour targeted Chinese New Zealanders in the leadup to the 2020 New Zealand General Election. In doing so, this chapter highlights the importance of these demographics moving forward, yet how political pa

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Practitioner Perspectives on Political Marketing and Management,n the 2020 New Zealand General Election and the years leading up to it. In doing so, they discuss political market research during a pandemic, the successful rebranding and positioning of a minor party, the challenges of marketing a small minor party as well as the political management of policy thr

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Political Marketing and Management During a Crisis-Dominated Election: Lessons for Practice and International Research,mmarises and synthesises the findings, explores political market research and what voters wanted, strategy, targeting, party and leadership branding, delivery, leadership campaign communication as well as election branding. It also provides research-led advice for New Zealand political parties and p

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https://doi.org/10.1007/978-3-030-77333-5New Zealand Politics; New Zealand 2020 General Election; Marketing Leadership; Prime Minister Jacinda A

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The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl