Titlebook: Political Marketing and Management in the 2017 New Zealand Election; Jennifer Lees-Marshment Book 2018 The Editor(s) (if applicable) and T

譏諷

Book 2018a Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Compass survey and interviews with key political advisors, it explores? the alignment of the policy of National, Labour, the Greens and NZ First with part

打折

Vote Compass NZ 2017: Marketing Insights into Public Views on Policy and Leaders, being the least responsive to public opinion in their policy offering; Labour needs to defend their market share and leader’s popularity; NZ First need to focus on retaining supporters and the Greens work on improving the reputation of their leadership.

雄偉

tympanometry

Consequence

興奮過度

Conclusion: Political Marketing and Management Lessons for Research and Practice,le, to create a close relationship between market researchers and party decision-makers, differentiate between parties, understand and manage the party’s existing brand perception, and that delivery is the qualification parties need to win elections.