Titlebook: Political Communication and Cognition; Darren G. Lilleker Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 at

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Proximity Politics and Valence,s close to an organisation or individual, that they represent them in some way, or that they espouse similar values, then that individual would logically be also more likely to offer them electoral support. A degree of cognitive involvement is stimulated through establishing close proximity. Therefo

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Thinking Twice, bad guys bad; even if the bad guy displays a degree of altruism it is likely this will be judged as driven by self-centred motives. Cognitive consistency is a function of attitudes, built from what has been learned from human experiences. Basically, should a policy be supported or opposed, or shoul

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