| 書目名稱 | Platform Strategy for Global Markets | | 副標(biāo)題 | Strategic Use of Ope | | 編輯 | Hirofumi Tatsumoto | | 視頻video | http://file.papertrans.cn/750/749332/749332.mp4 | | 概述 | Explains global platform strategies based on extensive research.Provides case studies on platform firms and global ecosystems in diverse industries.Integrates academic theory and business practice | | 圖書封面 |  | | 描述 | .This book explains the strategic behaviors of platform firms on the global market, drawing on extensive research on the mobile communication systems, semiconductor equipment, personal computer, and automobile electronics industries. The book focuses on Ericsson, Applied Materials, Intel, and Bosch as representative global platform companies...The book’s introductory section reports on the rise of platform business and addresses the theoretical basis of their competitive edge, based on a review of prior studies on the network effect of open standards and the economic theory of strategic behavior. The platform business obviously secures a competitive advantage on the global market. Yet this theory alone does not provide sufficient explanation for why the platform business achieves competitiveness on the market...The book proposes a theoretical framework and provides rigorous supporting evidence by using case studies and empirical analysis on the global business of platform firms. This evidence reflects the variety of global ecosystems: the mobile communications system in China, the semiconductor equipment industry in East Asia, personal computers in Taiwan, and automobile electronic | | 出版日期 | Book 2021 | | 關(guān)鍵詞 | Platform Strategy; Global Markets; Open Standards; Business Ecosystem; Mobile Communication Systems; Semi | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-33-6789-0 | | isbn_softcover | 978-981-33-6791-3 | | isbn_ebook | 978-981-33-6789-0 | | copyright | Springer Nature Singapore Pte Ltd. 2021 |
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