| 書目名稱 | Perspectives on Consumer Choice | | 副標題 | From Behavior to Act | | 編輯 | Gordon R. Foxall | | 視頻video | http://file.papertrans.cn/745/744829/744829.mp4 | | 概述 | Provides an innovative methodology for the explanation of consumer choice.Presents a genuinely multi-disciplinary portrayal of consumer behavior.Includes outstanding contribution to social-scientific | | 圖書封面 |  | | 描述 | .Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. .Perspectives on Consumer Choice .is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.?. | | 出版日期 | Book 2016 | | 關鍵詞 | marketing; strategy; advertising; psychology; consumption | | 版次 | 1 | | doi | https://doi.org/10.1057/978-1-137-50121-9 | | isbn_softcover | 978-1-349-69900-1 | | isbn_ebook | 978-1-137-50121-9 | | copyright | The Editor(s) (if applicable) and The Author(s) 2016 |
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