| 書(shū)目名稱(chēng) | Permanent Campaigning in Greece in Times of Crisis | | 副標(biāo)題 | The Samaras, Tsipras | | 編輯 | Panos A. Koliastasis | | 視頻video | http://file.papertrans.cn/745/744198/744198.mp4 | | 概述 | Offers the first empirical case study of a holistic theoretical framework of permanent campaigning.Explores the political communication strategies of Greek PMs Antonis Samaras, Alexis Tsipras and Kyri | | 叢書(shū)名稱(chēng) | Political Campaigning and Communication | | 圖書(shū)封面 |  | | 描述 | This book investigates the phenomenon of permanent campaigning in Greece over the last decade. It?explores the political communication strategies of three recent successive Greek prime ministers from 2012 until the early months of 2022 to deal with economic, migration and pandemic crises, from a permanent campaigning perspective. Moreover, it evaluates and measures, for the first time, their permanent campaign strategies using the proposed framework of Lilleker and Joathan (2020) and the three following indicators: capacity building and strategy, paid and owned media and earned media. The need for presidents to communicate with public opinion and their dependence on public support is anything but new. Τhe difference in the case of the permanent campaign is that the campaign tools, methods, techniques and personnel follow the elected leader in office in order to back his constant efforts to retain or even increase public approval as well as advance their re-election prospects. Thisbook?aims to extend the research on the permanent campaigning in European parliamentary systems and will be of interest to political communication and campaigning students and researchers. | | 出版日期 | Book 2022 | | 關(guān)鍵詞 | Greek Politics; Kyriakos Mitsotakis; Economic Crisis; Alexis Tsipras; Permanent Campaigning Strategy; Ant | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-11691-9 | | isbn_ebook | 978-3-031-11691-9Series ISSN 2662-589X Series E-ISSN 2662-5903 | | issn_series | 2662-589X | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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