Titlebook: Out-of-Home-Kommunikation; Von der Technik über Kai-Marcus Th?sler Book 2023 Der/die Herausgeber bzw. der/die Autor(en), exklusiv lizenzier

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Tino G. K. Meitzt users’ ability to perceive content on the display. In the work covered in this chapter, we use a head-mounted eye tracker to record visual behavior of 25 users interacting with a public display game that uses a silhouette user representation, mirroring the users’ movements. Results from visual att

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Kai-Marcus Th?sler,Rob Brünigt users’ ability to perceive content on the display. In the work covered in this chapter, we use a head-mounted eye tracker to record visual behavior of 25 users interacting with a public display game that uses a silhouette user representation, mirroring the users’ movements. Results from visual att

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to the user representation were also significantly better remembered than those at the top and bottom of the screen. Our findings provide fundamental insights into visual attention on interactive displays, that help designers to improve the placement of content and messages on the screen.

ILEUM