Titlebook: Organising User Communities for Innovation Management; Celine Schulz Book 2010 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbad

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Determinants of Sharing Information in User Communities,sides these economic incentives to share information, Bouty (2000) suggests that individuals are often socially motivated to engage in information trading. This notion of the embeddedness of economic action was first introduced by Granovetter (1985), who postulates that economic behaviour is closely embedded in structures of social relations.

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