找回密碼
 To register

QQ登錄

只需一步，快速開(kāi)始

掃一掃，訪問(wèn)微社區(qū)

打印 上一主題 下一主題

Titlebook: Optimization Issues in Web and Mobile Advertising; Past and Future Tren Subodha Kumar Book 2016 The Editor(s) (if applicable) and The Autho

[復(fù)制鏈接]
查看: 23243|回復(fù): 42
樓主
發(fā)表于 2025-3-21 16:08:09 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書(shū)目名稱Optimization Issues in Web and Mobile Advertising
副標(biāo)題Past and Future Tren
編輯Subodha Kumar
視頻videohttp://file.papertrans.cn/704/703141/703141.mp4
概述Provides a comprehensive overview of optimization issues and models in web advertising.Outlines the key optimization problems in mobile advertising and presents the models to solve these problems.Disc
叢書(shū)名稱SpringerBriefs in Operations Management
圖書(shū)封面Titlebook: Optimization Issues in Web and Mobile Advertising; Past and Future Tren Subodha Kumar Book 2016 The Editor(s) (if applicable) and The Autho
描述.This book provides a comprehensive overview of optimization issues and models in web and mobile advertising. It begins by discussing the evolution of web advertising over time. This is followed by the discussion of prominent pricing models. The reader is provided with a basic overview of different optimization issues involved in web advertising. The earlier models mainly considered the problem of scheduling ads competing to be placed on a web page. Here, the ads were specified by geometry and display frequency, and both of these factors were considered in developing a solution to the advertisement scheduling problem. These models were similar in nature to the problem of scheduling ads on newspaper or television, but the pricing structure in these models were different from those in newspaper or television ads. As the web advertising evolved, the initial models were augmented by considering how the schedule of ads is changed based on individual user click behavior. Thus, these models considered personalization in web advertising. The book also presents methods to help solve these models. More recently, there has been tremendous growth in mobile advertising. This book also provides
出版日期Book 2016
關(guān)鍵詞Ad Exchange; Electronic Marketing; Mobile Advertising; Optimization; Pricing Models; Scheduling; Web Adver
版次1
doihttps://doi.org/10.1007/978-3-319-18645-0
isbn_softcover978-3-319-18644-3
isbn_ebook978-3-319-18645-0Series ISSN 2365-8320 Series E-ISSN 2365-8339
issn_series 2365-8320
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

書(shū)目名稱Optimization Issues in Web and Mobile Advertising影響因子(影響力)




書(shū)目名稱Optimization Issues in Web and Mobile Advertising影響因子(影響力)學(xué)科排名




書(shū)目名稱Optimization Issues in Web and Mobile Advertising網(wǎng)絡(luò)公開(kāi)度




書(shū)目名稱Optimization Issues in Web and Mobile Advertising網(wǎng)絡(luò)公開(kāi)度學(xué)科排名




書(shū)目名稱Optimization Issues in Web and Mobile Advertising被引頻次




書(shū)目名稱Optimization Issues in Web and Mobile Advertising被引頻次學(xué)科排名




書(shū)目名稱Optimization Issues in Web and Mobile Advertising年度引用




書(shū)目名稱Optimization Issues in Web and Mobile Advertising年度引用學(xué)科排名




書(shū)目名稱Optimization Issues in Web and Mobile Advertising讀者反饋




書(shū)目名稱Optimization Issues in Web and Mobile Advertising讀者反饋學(xué)科排名




單選投票, 共有 1 人參與投票
 

0票 0.00%

Perfect with Aesthetics
 

0票 0.00%

Better Implies Difficulty
 

0票 0.00%

Good and Satisfactory
 

1票 100.00%

Adverse Performance
 

0票 0.00%

Disdainful Garbage
您所在的用戶組沒(méi)有投票權(quán)限
沙發(fā)
發(fā)表于 2025-3-21 23:11:43 | 只看該作者
板凳
發(fā)表于 2025-3-22 03:28:23 | 只看該作者
Subodha KumarProvides a comprehensive overview of optimization issues and models in web advertising.Outlines the key optimization problems in mobile advertising and presents the models to solve these problems.Disc
地板
發(fā)表于 2025-3-22 07:55:11 | 只看該作者
SpringerBriefs in Operations Managementhttp://image.papertrans.cn/o/image/703141.jpg
5#
發(fā)表于 2025-3-22 10:05:28 | 只看該作者
6#
發(fā)表于 2025-3-22 14:32:41 | 只看該作者
des Lehramts und Mathematiklehrerinnen und -lehrern vermitt.Dieses Buch richtet sich an Bachelor- und Lehramtsstudierende der ersten Semester und vermittelt einen fundierten Aufbau der Zahlbereiche. Ausgehend von den natürlichen Zahlen werden systematisch die ganzen, rationalen, reellen und komplex
7#
發(fā)表于 2025-3-22 18:30:44 | 只看該作者
8#
發(fā)表于 2025-3-22 22:06:14 | 只看該作者
Evolution of Web Advertising,he last decade, the web advertising revenues in the United States, as well as worldwide, have increased significantly. With the growth of web advertising, several web sites have now begun to depend heavily on the revenue generated by the advertisements displayed on the site. For such sites, revenue
9#
發(fā)表于 2025-3-23 01:54:50 | 只看該作者
Pricing Models in Web Advertising, sold through traditional exposure-based pricing models, such as the flat fee model or the cost per impression model. However, over time, some other models also emerged in practice where the pricing is based on a visitor taking some specifically defined action in response to an advertisement. In fac
10#
發(fā)表于 2025-3-23 05:38:58 | 只看該作者
 關(guān)于派博傳思  派博傳思旗下網(wǎng)站  友情鏈接
派博傳思介紹 公司地理位置 論文服務(wù)流程 影響因子官網(wǎng) 吾愛(ài)論文網(wǎng) 大講堂 北京大學(xué) Oxford Uni. Harvard Uni.
發(fā)展歷史沿革 期刊點(diǎn)評(píng) 投稿經(jīng)驗(yàn)總結(jié) SCIENCEGARD IMPACTFACTOR 派博系數(shù) 清華大學(xué) Yale Uni. Stanford Uni.
QQ|Archiver|手機(jī)版|小黑屋| 派博傳思國(guó)際 ( 京公網(wǎng)安備110108008328) GMT+8, 2025-10-5 06:26
Copyright © 2001-2015 派博傳思   京公網(wǎng)安備110108008328 版權(quán)所有 All rights reserved
快速回復(fù) 返回頂部 返回列表
和硕县| 贺兰县| 绥阳县| 门头沟区| 札达县| 宁津县| 清水河县| 巴楚县| 肥城市| 同心县| 多伦县| 惠来县| 灵石县| 禹州市| 遂昌县| 江油市| 陇南市| 阳曲县| 鸡西市| 江陵县| 略阳县| 视频| 铜山县| 北宁市| 上思县| 仁怀市| 遂川县| 嘉祥县| 介休市| 三台县| 金溪县| 鹿泉市| 台湾省| 秦安县| 左权县| 扶余县| 吴忠市| 田东县| 高雄县| 枣庄市| 石城县|