Titlebook: Optimal Bundling; Marketing Strategies Ralph Fuerderer,Andreas Herrmann,Georg Wuebker Book 1999 Springer-Verlag Berlin Heidelberg 1999 Bund

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書目名稱Optimal Bundling影響因子(影響力)




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書目名稱Optimal Bundling網(wǎng)絡(luò)公開度




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書目名稱Optimal Bundling被引頻次




書目名稱Optimal Bundling被引頻次學(xué)科排名




書目名稱Optimal Bundling年度引用




書目名稱Optimal Bundling年度引用學(xué)科排名




書目名稱Optimal Bundling讀者反饋




書目名稱Optimal Bundling讀者反饋學(xué)科排名

CEDE

Stochastic Option Bundling and Bundle Pricingtive price. In the automobile industry, a basic car model is offered along with options such as air conditioning, sun-roof, metallic exterior colors, and so forth, so-called free-choice or free-flow options. In general, the customer is able to purchase option packages which consist of a number of si

OASIS

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A Conjoint Analysis-Based Procedure to Measure Reservation Price and to Optimally Price Product Bundstrategy) or whether combinations of products should be marketed in the form of “bundles” or “packages” at a “bundle price” (pure bundling strategy). The use of mixed bundles where buyers have the choice to buy either the bundle or the individual items has recently become increasingly popular. This

DUST

Consumers Prior Purchase Intentions and their Evaluation of Savings on Product Bundles984). The hardware and software packages offered by computer manufacturers, vacation packages offered by the travel agencies, a shaving foam sold along with razors at some retailers are just a few commercial examples of bundling. While offering such product bundles, marketers usually use one of two

Finasteride

Buyers’ Evaluations of Mixed Bundling Strategies in Price-Promoted Marketsand and increasing profit (Guiltinan, 1987; Simon, 1992; Dolan and Simon, 1996; Wuebker, 1998). The literature in this area has traditionally focused on sellers’ motivations for implementing bundling strategies, such as price discrimination (Stigler, 1968; Adams and Yellen, 1976; Schmalensee, 1984),

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