Titlebook: Opportunity Recognition; 15 Approaches for Mo Andreas Engelen,Clara von Gagern,Monika Engelen Book 20231st edition The Editor(s) (if applic

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Evaluation and Selection of Opportunities,After different approaches for the identification of opportunities from within the company, from the immediate market with its customers and from the environment have been presented in Chaps. ., ., ., . will now present aids for the evaluation of opportunities and for the selection in the case of several potential opportunities.

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Andreas Engelen,Clara von Gagern,Monika EngelenFirst comprehensive presentation of the different tools for uncovering innovative growth opportunities.Evaluation of research to systematically uncover new innovative ideas.Practical preparation of th

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lly uncover new innovative ideas.Practical preparation of th.The textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth ("opportunities"). In practice, it can be observed that companies make considerable efforts to

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Systematization of the Tools for Opportunity Recognition,le number of ideas for opportunities, a systematic comparison according to different criteria helps the decision maker in the company to identify the most suitable tool for him and to apply it in a targeted manner.

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