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Titlebook: Operations in an Omnichannel World; Santiago Gallino,Antonio Moreno Book 2019 Springer Nature Switzerland AG 2019 Omni-channel Marketing.O

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發(fā)表于 2025-3-21 19:29:43 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Operations in an Omnichannel World
編輯Santiago Gallino,Antonio Moreno
視頻videohttp://file.papertrans.cn/703/702181/702181.mp4
概述First extensive look at Operations Management in the Omni-channel environment.Presents the latest research in the area of omni-channel retailing.Editors and contributors are among the most prominent n
叢書名稱Springer Series in Supply Chain Management
圖書封面Titlebook: Operations in an Omnichannel World;  Santiago Gallino,Antonio Moreno Book 2019 Springer Nature Switzerland AG 2019 Omni-channel Marketing.O
描述.The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. .This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand...The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present s
出版日期Book 2019
關鍵詞Omni-channel Marketing; Omni-channel Operations; Omni-channel Retail; Integrated Delivery Modes; Channel
版次1
doihttps://doi.org/10.1007/978-3-030-20119-7
isbn_softcover978-3-030-20121-0
isbn_ebook978-3-030-20119-7Series ISSN 2365-6395 Series E-ISSN 2365-6409
issn_series 2365-6395
copyrightSpringer Nature Switzerland AG 2019
The information of publication is updating

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Returns Policies and Smart Salvaging: Benefiting from a Multi-Channel World returns exclusively in the primary market; that strategy is suboptimal because it reduces profits and yields a too-strict returns policy. The alternative, . policy reduces both price and restocking fee but still increases profit. Such a policy requires that managers respond dynamically: new competi
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Determinants of Excess Inventory Announcement and Stock Market Reaction in the Retail Sectorde by their less competent peers. Finally, providing action information, which the firm has taken or plans to take to deal with the excess inventory, moderates the negative association between firm’s operational competence and abnormal returns due to the announcement, whereas we do not find such mod
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Distribution in Omnichannel Grocery Retailing: An Analysis of Concepts Realized for omnichannel distribution for grocery retailers that were previously store based. We show that logistics networks are mostly determined by the question of where to split case packs into customer units. Furthermore, in non-food logistics channel integration is mostly seen as beneficial, but in gr
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Book 2019four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present s
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nited Nations has been the target of much concern. This analysis focuses on the UN and with it the hopes, dreams, and disillusionment of many people. It begins with a review of the history and challenges which the UN faced during the Cold War. Then follows a review of the UN’s activities since the C
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